Harnessing the Power of Supermarkets to Help Reverse Childhood Obesity-A New RWJF Report

Public health and supermarket experts explore in-store marketing strategies to promote healthier foods.

Harnessing the Power of Supermarkets to Help Reverse Childhood Obesity

A new report from the Robert Wood Johnson Foundation (RWJF) and The Food Trust examines marketing strategies that may help parents, caregivers and youths select and purchase healthier foods and beverages at the grocery store. Released on April 3, 2011, at the Food Marketing Institute’s Health and Wellness Conference in Florida, Harnessing the Power of Supermarkets to Help Reverse Childhood Obesity includes case studies and recommendations about marketing tactics, such as in-store promotions, placement and pricing, that can encourage healthy eating, increase customer satisfaction and help food retailers increase profitability.