June 30 For the six months ended, 2010, AMAG reported total revenues of $32.1 million, as compared to revenues of $1.0 million for the same period in ’09 2009. The upsurge in revenues this year 2010 over the similar 2009 period was attributable to Feraheme product sales following its FDA approval and subsequent release in July 2009. June 30 Total operating costs and expenditures for the six months ended, 2010 were $77.5 million, in comparison with $56.3 million for the same period in ’09 2009. The increase in working costs and expenses in 2010 2010 over the similar 2009 period was primarily because of increased selling, administrative and general expenses associated with the commercialization of Feraheme. The Company reported a net loss of $44.4 million, or a lack of $2.16 per diluted and basic share, for the six months ended June 30, 2010, when compared with a net loss of $52.9 million, or a lack of $3.10 per diluted and basic share, for the same period in ’09 2009..Black women had been in the unenviable placement of never having the ability to match up to the beauty standards. They might bleach their skins in order to look a little more white and a bit more beautiful. The ‘dark beauty’ movement of the 1970’s challenged the pre-existing beauty norm and proceeded to go quite a distance in changing the African-American concept of themselves and their beauty. Ideas of beauty are far less associated with skin tone or ethnicity Today. A few of the world’s most celebrated celebrities are women of colour including Naomi Campbell, Tyra Banks, Halle Berry and the initial African-American First Woman, Michelle Obama.